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MGT590: Strategic
Leadership (5.5 CEUs)
Eight Fridays, 9 a.m. to 5 p.m.; March 2, 16, 30, April 13, 27, May 11, 18, June 1, 2007
Antioch University Seattle
Cost: $1,895
($1,595 for second participant from same business)
Instructor: Carol
Sanford
Real growth comes from understanding customers better than they understand themselves. This program helps you understand how to offer
distinctive value for customer loyalty. You learn
to create "non-displace-ability" in markets by providing unique
value to customers and connecting everyone to a compelling strategic
direction. You create a development ethic and culture and build commitment
to customer understanding and value creation.
In the first two sessions, you develop a strategic
market focus by finding your place in a crowded market, and you maintain
laser focus on your offerings. You also develop the core systemic elements
of strategic thinking and planning and assess six elements of a healthy
business.
In session three, you create a systemic work
design by connecting your employees to the overall organization direction.
You learn how to define value-adding processes, build distinctive
and additive work structures, resolve conflicts and instill creativity.
In
session four, you build consciousness and motivation with a focus
on employees who can take responsibility for results and act as full
business partners and stewards of the business.
In session five, you learn
to connect human development with your business. People seek meaningful
work, and the opportunity to contribute to something bigger than themselves
is a powerful motivator. You learn how to develop employee potential
to contribute to organizational purpose, foster employee commitment
to the organization’s success
and inspire development of regenerative work practices.
In the sixth
session, you learn to manage stakeholder relationships: customers,
investors, employees, communities and the Earth. You learn how to lead
collaborative processes and influence systemic solutions. You transform
conflict into higher aims and reconciliation, and work with social, natural,
intellectual, financial and relationship capital for greater returns to
all stakeholders. You avoid thinking small and start thinking from new
plateaus of possibilities.
Two sessions: one in March and one in May are consultative sessions on the sites of participants'
businesses. You tackle real challenges at these business sites with
a focus on the whole business.
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